Pension Harrachov logo

Pension Harrachov

The Innocent

Pension Harrachov nabízí ubytování v jednom z nejvýznamnějších horských středisek Krkonoš – v Harrachově. Pension se nachází nedaleko centra Harrachova, u autobusového nádraží, směrem k Mumlavským vod

Travel·Accommodation·pensionharrachov.cz

Serves Families and couples seeking a relaxing vacation in the Krkonoše mountains.

Cabin SketchWelcomingRelaxingTraditionalComfortable11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

HospitalityComfortTraditionNature

Color Intelligence

Pension Harrachov anchors on a vivid Green (#066635) as their primary brand signal, paired with Green (#39452b), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#066635

Primary

#39452b

Secondary

#ebecee

Accent

#6e7b3e

Accent

#000000

Background

#c6cbcc

Accent

cool palette(2w/3c)Green · Gray

Typography

Headings set in Cabin Sketch (a handwritten style — projecting personality and human warmth), body in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Cabin SketchHeadingsHandwritten
Aa
Girassolsecondary_headingHandwritten
Aa
Roboto CondensedBodySans Serif
Aa
Roboto CondensednavigationSans Serif

Logo Anatomy

Pension Harrachov uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Pension Harrachov is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
80%
Enthusiasm
75%
Confidence
70%
Formality
50%
Nostalgia
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

pensionharrachovkrkonošeubytovánírelaxace

Design Playbook

Photography

Nature, Scenic, Interior

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

navbar

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on joomla!, active on 2 social platforms.

Built withjoomla!
Social
facebookinstagram

Market Presence

Regional presence, headquartered in Harrachov, CZ, communicating in 4 languages.

Origin

CZ

Headquarters

Harrachov, CZ

Market Scope

regional

Languages

cs, en, de, pl

Pension Harrachov is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pension Harrachov. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Forest Green

Signature ColorSupporting

Used in the logo and for accents, representing the natural surroundings of Harrachov.

Consistency80%
Website
ActiveOccasional

Cabin Sketch

Typography CodeSupporting

Used for headings, giving a rustic and hand-drawn feel.

Consistency70%
Website
ActiveOccasional

Scenic and Cozy

Photography Style CodeSupporting

Photos showcase the scenic beauty of Harrachov and the cozy atmosphere of the pension.

Consistency85%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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