Hotel Union
The InnocentServes Families and tourists seeking accommodation in Krkonoše
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Union anchors on a muted Green (#b7d0c3) as their primary brand signal, paired with Green (#015729), and accented by Orange. The palette balances warm and cool tones.
#b7d0c3
Primary
#015729
Secondary
#332e29
Accent
#ffffff
Background
#4e8969
Accent
#f69f1a
Accent
Typography
Headings set in Cabin Sketch (a display face — designed for headlines and visual impact), body in Roboto Flex (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel Union uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hotel Union is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Joomla, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Hotel Union is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Union. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Sage Green
Used for accents and background elements, #b8d0c4.
Cabin Sketch
Used for headings, giving a rustic and hand-drawn feel.
Krkonoše
References the Krkonoše mountain region.
Social Media Intelligence
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