Pension Maják
The InnocentServes Families and budget travelers seeking a relaxing vacation in a natural setting.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pension Maják anchors on a muted Green (#34382c) as their primary brand signal, paired with Blue (#6ba4d7), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#34382c
Primary
#6ba4d7
Secondary
#d6dadb
Accent
#a7afb3
Accent
#717461
Accent
#fbfcfd
Background
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Pension Maják is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pension Maják is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pension Maják. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Maják
The name 'Maják' (Lighthouse) suggests guidance and safety.
Light Blue
Used for accents and links, evoking a nautical theme (#6ba4d7).
Arial
Simple font used for the website.
Group Portrait
A group portrait of the staff or owners of the pension, used to convey a sense of hospitality and personal connection.
Social Media Intelligence
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