Pension Familia
The EverymanServes Families and couples seeking accommodation in Harrachov
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Pension Familia anchors on a vivid Blue (#90c7fe) as their primary brand signal, paired with Red (#b3151d), and accented by Yellow. The palette leans warm — inviting and energetic.
#f5da0f
Accent
#7b6b23
Accent
#da9e12
Accent
#dc5106
Accent
#90c7fe
Primary
#b3151d
Secondary
Typography
Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pension Familia uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: friendly, inviting, traditional.
Combination Mark
round
Icon + Text
5/10
Brand Character
Pension Familia is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
natural, lifestyle
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on SpacirCMS, active on 1 social platform.
Market Presence
Local market, headquartered in Harrachov, CZ.
CZ
Harrachov, CZ
local
cs
Pension Familia is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pension Familia. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Light Blue
Used for backgrounds and accents, creating a calming and welcoming atmosphere.
Lora
Used for headings, adding a touch of elegance and readability.
Familia
Emphasizes the family-run nature of the pension.
Social Media Intelligence
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