Pension Pretty
The EverymanServes Families and couples seeking a relaxing vacation in the mountains
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Pension Pretty anchors on a vivid Orange (#f5d382) as their primary brand signal, paired with Orange (#f9f4e6), and accented by Blue. The palette leans warm — inviting and energetic.
#f5d382
Primary
#f9f4e6
Secondary
#000000
Background
#006ba1
Accent
#d2d2d2
Accent
#32373c
Text
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pension Pretty uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pension Pretty is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Scenic, Interior, Exterior
natural
full_color
horizontal
rounded
comfortable
slider
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, de
Pension Pretty is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pension Pretty. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Golden Yellow
Used for highlights and accents, creating a warm and inviting atmosphere.
Raleway
Used for headings, providing an elegant and readable appearance.
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