Penzion Heřman logo

Penzion Heřman

The Innocent
Hospitality·Pension·pension-herman.cz

Serves Families and couples seeking a relaxing vacation in the Krkonoše mountains.

Open SansRelaxingFriendlyTraditionalComfortable11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

HospitalityFamily-friendlyRelaxationNature

Color Intelligence

Penzion Heřman anchors on Yellow (#e7cd27) as their primary brand signal, paired with Yellow (#504f3f), and accented by Gray. The palette balances warm and cool tones.

#b3b3b5

Accent

#f8f8f8

Background

#e7cd27

Primary

#504f3f

Secondary

#757679

Accent

#dbdcdc

Accent

balanced palette(3w/3c)Gray · Yellow

Typography

Penzion Heřman uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
Open SansBodySans Serif
Aa
Open SansHeadingsSans Serif

Logo Anatomy

Penzion Heřman uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Penzion Heřman is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
85%
Enthusiasm
70%
Confidence
60%
Formality
50%
Nostalgia
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

pensionaccommodationmountainsrelaxwelcome

Design Playbook

Photography

Nature, Scenic, Exterior

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

standard

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Penzion Heřman is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penzion Heřman. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Goldenrod Yellow

Signature ColorSupporting

Used for highlights and accents, creating a warm and inviting feel: #e7cd27

Consistency70%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency90%
Website
ActiveOccasional

Krkonoše Region

Heritage ElementSupporting

Emphasizes location in the Krkonoše mountains.

Consistency80%
WebsiteSocial
ActiveOccasional

Logo Shape

Signature ShapeSupporting

The logo features an oval shape with text and stars inside, enclosed by two banner-like shapes at the top and bottom.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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