Penzion Hotel MORRISON
The Innocent“Příjemné a dostupné ubytování v Plzni s tradicí již od roku 1995.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Penzion Hotel MORRISON anchors on a vivid Blue (#2ea3f2) as their primary brand signal, and accented by Black. The palette leans warm — inviting and energetic.
#2ea3f2
Primary
#d8d6cf
Background
#666666
Text
#b3d9ff
Surface
#000000
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Penzion Hotel MORRISON uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Penzion Hotel MORRISON is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Plzeň, CZ, communicating in 3 languages.
CZ
Plzeň, CZ
local
cs, en, de
Penzion Hotel MORRISON is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penzion Hotel MORRISON. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#2ea3f2
Bright blue used for primary buttons and accents, conveying trustworthiness.
Open Sans
Used for headings and body text, providing a clean and readable aesthetic.
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