Penzion U Pešků
The Innocent“Ubytování v rodinném penzionu U Pešků v Horní Plané na Lipně”
Serves Families and couples seeking a relaxing vacation in the Lipno region.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Penzion U Pešků anchors on a muted Orange (#251f19) as their primary brand signal, paired with Yellow (#f4f001), and accented by Yellow. The palette leans warm — inviting and energetic.
#251f19
Primary
#f4f001
Secondary
#fcfcfc
Background
#89830c
Accent
#66601a
Accent
#d4ce05
Accent
Typography
Headings set in ETmonarch (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Penzion U Pešků uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Penzion U Pešků is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Natural, Scenic
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Horní Planá, CZ.
CZ
Horní Planá, CZ
local
cs
Penzion U Pešků is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penzion U Pešků. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used for accents and highlights, creating a cheerful and inviting atmosphere.
Open Sans
Used for body text, providing a clean and readable appearance.
U Pešků
The name of the pension is likely derived from the owner's family name.
Fish Mascot
A stylized black and white fish is used as a mascot in the logo.
Diamond Logo
A yellow and black diamond shape is used in the logo.
Social Media Intelligence
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