Penzion U Zmátlů
The Innocent“Tradice pohostinství od roku 1890. Stylové pokoje, poctivá kuchyně a klid, který se dnes těžko hledá. To vše naleznete u nás v Sázavě u Pelhřimova v penzionu a hostinci U Zmátlů.”
Serves Families and couples seeking a relaxing getaway in the Vysočina region.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Penzion U Zmátlů anchors on a vivid Red (#ec3213) as their primary brand signal, paired with Orange (#c03700), and accented by Red. The palette leans warm — inviting and energetic.
#ec3213
Primary
#c03700
Secondary
#ff0000
Accent
#433b35
Accent
#ffffff
Background
#000000
Background
Typography
Headings set in proxima-nova (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Penzion U Zmátlů uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Penzion U Zmátlů is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Sázava, CZ.
CZ
Sázava, CZ
local
cs
Penzion U Zmátlů is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penzion U Zmátlů. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Rodinný Penzion (Family Pension)
Emphasizes the family-run aspect of the business.
Ec3213
Used as a primary accent color for calls to action and headings.
U Zmátlů
The name "U Zmátlů" is presented in a bold, sans-serif typeface with a distinctive dot above the "ů".
Social Media Intelligence
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