Penzion Jelínek
The EverymanServes Families and couples seeking a relaxing vacation
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Penzion Jelínek anchors on Red (#843425) as their primary brand signal, paired with Red (#7d0000), and accented by Red. The palette leans warm — inviting and energetic.
#843425
Primary
#7d0000
Secondary
#ff0000
Accent
#eecfab
Accent
#ae5d19
Accent
#000000
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in proxima-nova (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Penzion Jelínek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Penzion Jelínek is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Scenic, Interior, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
slider
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ, communicating in 4 languages.
CZ
local
cs, en, fr, de
Penzion Jelínek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penzion Jelínek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used for headings and accents, creating a warm and inviting feel.
Raleway
Used for headings, providing a modern and elegant touch.
Warm, Natural Light
Photos of the pension and surrounding area use warm, natural light to create a welcoming atmosphere.
Serif Font
The logo and website headings use a serif font with a slightly rustic or hand-drawn feel, contributing to a traditional and welcoming aesthetic.
Stylized SJ
The logo features a stylized 'SJ' monogram, which is unique and serves as a visual identifier for the brand.
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