Penzion Vápenka logo

Penzion Vápenka

The Innocent

Penzion Vápenka | Krkonoše | penzionvapenka.cz

Hospitality·Hotel·penzionvapenka.cz

Serves Families and couples seeking a relaxing getaway in the Krkonoše mountains.

Kulim ParkRelaxingWelcomingTraditionalNature-oriented11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

ComfortNatureRelaxationHospitality

Color Intelligence

Penzion Vápenka anchors on Red (#d53d3e) as their primary brand signal, paired with Red (#cb0505), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#6f7070

Accent

#939494

Accent

#d53d3e

Primary

#cb0505

Secondary

#0a70ad

Accent

#d9d9da

Accent

cool palette(2w/4c)Gray · Red · Blue

Typography

Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Kulim Park (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Kulim ParkBodySans Serif
Aa
RobotoHeadingsSans Serif
Aa
Ralewaysecondary_headingSans Serif
Aa
ArimonavigationSans Serif

Logo Anatomy

Penzion Vápenka uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, rustic, mountain, text-based.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

naturalrusticmountaintext-based

Brand Character

Penzion Vápenka is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
80%
Confidence
70%
Enthusiasm
70%
Formality
50%
Nostalgia
40%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

PenzionKrkonoše

Design Playbook

Photography

Nature, Landscape, Interior, Exterior

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Horní Maršov, CZ, communicating in 4 languages.

Origin

CZ

Headquarters

Horní Maršov, CZ

Market Scope

local

Languages

cs, en, de, pl

Penzion Vápenka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penzion Vápenka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
naturalrusticmountaintext-based

Brand Codes

Dark Red (#d53d3e)

Signature ColorSupporting

Used in the logo and website headers.

Consistency85%
Website
ActiveOccasional

Kulim Park

Typography CodeSupporting

Used for headings, providing a modern and clean look.

Consistency80%
Website
ActiveOccasional

Mountain and field icon

Signature ShapeSupporting

A stylized icon of a mountain range above a field of grass, represented by parallel lines.

Consistency90%
Website
ActiveOccasional

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