PURA VIDA
The InnocentServes Wine enthusiasts seeking a relaxing getaway
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
PURA VIDA anchors on a muted Blue (#ecedf4) as their primary brand signal, paired with Blue (#d4d6e4), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ecedf4
Primary
#d4d6e4
Secondary
#c0c1cd
Accent
#aca393
Accent
#787d65
Accent
#43463b
Text
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PURA VIDA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PURA VIDA is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
PURA VIDA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PURA VIDA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
The #83866c olive green used in the website design, reflecting the vineyard setting.
Playfair Display
Used for headings, creating an elegant and inviting atmosphere.
Vinařství
Emphasis on family winery and wine production.
Pura Vida
The brand name itself, meaning 'pure life', used as a tagline.
PURA VIDA font
The brand name is displayed in a bold, sans-serif font with a slightly rounded appearance, giving it a modern and approachable feel.
Vineyard backdrop
The website uses a photography style that features vineyards and wine glasses, creating a visual association with wine production and consumption.
Social Media Intelligence
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