PEPCO
The Everyman“Pepco - překvapí kvalitou, okouzlí cenou”
Serves Families with budget constraints
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
PEPCO anchors on a vivid Blue (#017ce3) as their primary brand signal, paired with Blue (#4554bd), and accented by Pink. The palette leans cool — projecting trust and professionalism.
#017ce3
Primary
#4554bd
Secondary
#fefeff
Background
#96278f
Accent
#9fade2
Accent
#64adee
Accent
Typography
PEPCO uses PepcoSans across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
PEPCO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PEPCO is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
multinational, based in XX.
XX
multinational
cs
PEPCO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PEPCO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#067cdf
Dominant blue color used in the logo and throughout the website.
překvapí kvalitou, okouzlí cenou
Repeated tagline emphasizing quality and price.
PepcoSans
Custom font used for headings and body text.
Social Media Intelligence
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