Pepe Coffee

The Innocent

Food & Beverage·Coffee Roastery·pepecoffee.cz

Serves Coffee enthusiasts, local residents, café patrons

MulishAuthenticPassionateCommunity-focusedQuality-driven11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCommunitySustainabilityTradition

Color Intelligence

Pepe Coffee anchors on Red (#62100c) as their primary brand signal, paired with Orange (#f8f4ef), and accented by Blue. The palette leans warm — inviting and energetic.

#62100c

Primary

#f8f4ef

Secondary

#242636

Accent

#7e0000

Accent

#3e0100

Accent

#d5a581

Accent

warm palette(5w/1c)Red · Orange · Blue

Typography

Mulish— BodySans Serif

Arial— UISans Serif

Logo Anatomy

Pepe Coffee uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, handcrafted, warm.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

rustichandcraftedwarm

Brand Character

Pepe Coffee is authoritative and decisive, warm and approachable, energetic and passionate.

Enthusiasm

85%

Warmth

80%

Confidence

70%

Technicality

50%

Formality

40%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

kávapražírnaochutnatkavárnapříběh

Design Playbook

Photography

Product-focused, Lifestyle, Candid

Lighting

natural

Color Treatment

warm

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Digital Footprint

active on 1 social platform.

Websitehttps://pepecoffee.cz

Social

instagram

Market Presence

Local market, headquartered in Hradec Králové, CZ.

Origin

Headquarters

Hradec Králové, CZ

Market Scope

local

Languages

Pepe Coffee is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pepe Coffee. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

HorizontalIconText

Primary shape: rectangle

Complexity60%

rustichandcraftedwarm

Brand Codes

Coffee Brown

Signature ColorSupporting

Used in the logo and website accents, #61100b.

Consistency80%

WebsiteSocial

ActiveOccasional

Mulish

Typography CodeSupporting

Used for body text, providing a clean and readable feel.

Consistency70%

Website

ActiveOccasional

Our Story

Origin StorySupporting

A section dedicated to the brand's founding and values.

Consistency90%

WebsiteSocial

ActiveOccasional

Coffee Roaster Icon

Illustration Style CodeSupporting

A stylized illustration of a coffee roaster is used as a central icon in the logo.

Consistency90%

Website

ActiveOccasional

Circular Logo Text

Typography CodeSupporting

The brand name 'PEPE COFFEE' and 'PRAZIRNA KAVY' are arranged in a circular fashion around the central icon.

Consistency80%

Website

ActiveOccasional

Circular Text Layout

Typography CodeSupporting

The brand name and tagline are arranged in a circular layout around the central icon.

Consistency80%

Website

ActiveOccasional

Social Media Intelligence

Instagram

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