Pepis.shop logo

Pepis.shop

The Jester
Food & Beverage·Food·pepis.shop

Serves Young adults and adventurous eaters interested in trying new and unique foods.

Source Sans 3AdventurousFunEclecticModern11/12 intel

What Drives Them

🎭
The Jester

Finds joy in the moment. Connects through humor and lightheartedness.

QualityVarietyDiscoveryCustomer Satisfaction

Color Intelligence

Pepis.shop anchors on Blue (#def2ee) as their primary brand signal, paired with Red (#d30606), and accented by Orange. The palette leans warm — inviting and energetic.

#def2ee

Primary

#d30606

Secondary

#8d8172

Accent

#5c4338

Accent

#a09e9d

Accent

#d21124

Accent

warm palette(5w/1c)Blue · Red · Orange · Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Pepis.shop uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, playful.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

modernplayful

Brand Character

Pepis.shop is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Enthusiasm
85%
Confidence
75%
Warmth
70%
Humor
65%
Urgency
60%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

sladkostíslanostídelikatesyoriginálníchutě

Design Playbook

Photography

product_focused, lifestyle

Lighting

natural

Color Treatment

vibrant

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

active on 4 social platforms.

Social
instagramfacebookyoutubetiktok

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Pepis.shop is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pepis.shop. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity50%
modernplayful

Brand Codes

Candy Apple Red

Signature ColorSupporting

#d50606, used in the logo and as a primary accent color.

Consistency85%
WebsiteAdvertisingSocial
ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for headings and body text, providing a modern and playful look.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Originální potraviny a delikatesy

CatchphraseSupporting

Repeated phrase emphasizing the uniqueness of their products.

Consistency70%
WebsiteSocial
ActiveOccasional

Maneki Neko

MascotSupporting

A cartoon Maneki Neko (beckoning cat) is used as a mascot, often wearing a red cape and holding a fan.

Consistency90%
Website
ActiveOccasional

Cartoon Illustration

Illustration Style CodeSupporting

The website uses a cartoon illustration style with bold outlines and bright colors for its graphics and product representations.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.

Instagram

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