Horská chata Pešákovna
The EverymanServes Families and outdoor enthusiasts seeking a mountain getaway
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Horská chata Pešákovna anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#c6e8fd). The palette balances warm and cool tones.
#0097f5
Primary
#c6e8fd
Secondary
#dedede
Background
#c1c1c1
Background
#fdfeff
Background
#454545
Text
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Horská chata Pešákovna uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Horská chata Pešákovna is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2, active on 1 social platform.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, de
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Sky Blue
Used for accents and highlights on the website.
Montserrat Flex
Used for headings, providing a modern and flexible feel.
Mountain Chalet
Implied through the imagery and focus on the location.
Sketch of the building
A sketch of the building is used as a visual element.
Social Media Intelligence
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