Zach´s pesto & chilli
The InnocentServes Food enthusiasts, home cooks, and those seeking unique flavor experiences.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zach´s pesto & chilli anchors on Red (#d33a36) as their primary brand signal, paired with Blue (#3531ff), and accented by Orange. The palette leans warm — inviting and energetic.
#d33a36
Primary
#3531ff
Secondary
#000000
Text
#ffffff
Background
#f6f6f6
Surface
#c75300
Accent
Typography
Headings set in PT Sans Narrow (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zach´s pesto & chilli uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Zach´s pesto & chilli is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
Zach´s pesto & chilli is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zach´s pesto & chilli. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Zach
The brand is built around the founder, Zach.
Chilli Red
Used in the logo and as a primary color for headings and buttons, conveying a sense of spice and energy.
Pesto & Chilli
The brand's core products.
Jar lid illustrations
The product jars feature unique, stylized illustrations on their lids, depicting ingredients or themes related to the pesto and chilli products.
Stylized ingredient illustrations
The brand uses a distinctive illustration style for depicting ingredients, characterized by bold outlines and simplified shapes.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
