Peter Wagner s.r.o.
The Innocent“Již více než 30 let jsme Vaším specialistou na pohodlnou obuv”
Serves Adults seeking comfortable and supportive footwear
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Peter Wagner s.r.o. anchors on Blue (#13686c) as their primary brand signal, paired with Blue (#c0cbcb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#13686c
Primary
#c0cbcb
Secondary
#7db1b3
Accent
#428b8e
Accent
#fefefe
Background
#779091
Accent
Typography
Headings set in Open Sans Bold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Peter Wagner s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: classic, natural, textual.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Peter Wagner s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cz, de, sl
Peter Wagner s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Peter Wagner s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Teal
Used for the logo and accents, conveying a sense of comfort and reliability.
30+ years
Highlights the company's 30+ years of experience in comfortable footwear.
Peter Wagner script
The brand name "Peter Wagner" is written in a distinctive, flowing script font.
PW shield
The brand uses a shield-shaped logo containing the letters "PW" in a stylized form.
PW shield logo
The brand uses a shield-shaped logo containing the letters "PW" in a stylized, intertwined design.
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