Pet Farm Family logo

Pet Farm Family

The Caregiver

MĚNÍME SVĚT CHLUPÁČŮ!

Pet Food·Food & Beverage·petfarmfamily.cz

Serves Pet owners who prioritize healthy and balanced nutrition for their pets.

Source Sans 3HealthyCaringReliableFamily-oriented11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

QualityHealthFamilySustainability

Color Intelligence

Pet Farm Family anchors on Red (#b41d25) as their primary brand signal, paired with Orange (#251a14), and accented by Red. The palette leans warm — inviting and energetic.

#b41d25

Primary

#251a14

Secondary

#c34950

Accent

#d47c81

Accent

#e9bdc0

Accent

#bf0002

Accent

warm palette(6w/0c)Red · Orange

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Pet Farm Family uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, friendly, modern.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

5/10

naturalfriendlymodern

Brand Character

Pet Farm Family is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
85%
Enthusiasm
80%
Confidence
70%
Humor
45%
Formality
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

chlupáčůpáníčkůmmazlíčcikrmivo

Design Playbook

Photography

natural, candid, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Shopify, active on 2 social platforms.

Built withShopify
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, sk

Pet Farm Family is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pet Farm Family. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: round

Complexity50%
naturalfriendlymodern

Brand Codes

#b41d25

Signature ColorSupporting

Burgundy red used in the logo and website design, representing passion and quality.

Consistency90%
WebsiteSocial
ActiveOccasional

Source Sans 3

Typography CodeSupporting

Clean and readable font used for body text, providing a friendly and accessible feel.

Consistency80%
Website
ActiveOccasional

Měníme svět chlupáčů

CatchphraseSupporting

Tagline used on the homepage.

Consistency70%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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