Compactis
The Ruler“eSofis”
Serves Small to medium-sized businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Compactis anchors on a vivid Orange (#f1a939) as their primary brand signal, paired with Orange (#e2ded9), and accented by Red. The palette leans warm — inviting and energetic.
#f1a939
Primary
#e2ded9
Secondary
#da4a1f
Accent
#76776f
Accent
#fdfdfd
Background
#f89019
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Compactis is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Orange (#f89019)
Used for the logo and primary call-to-action buttons.
Arial
Simple and functional font used for body text.
Compactis
Name suggests efficiency and integration.
eSofis software boxes
The eSofis software products are represented by boxes with a consistent design, featuring the product name and a color scheme that varies depending on the specific software (e.g., eSofis web, eSofis e-shop, eSofis aukce).
Orange angled shape
The Compactis logo features an orange angled shape, which is also used as a visual element in the website design.
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