Jan Benda
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
The brand emphasizes well-being, personal growth, and empathy, aligning with mindfulness principles. The book 'Všímavost a Já' (Mindfulness and I) further solidifies this positioning.
Color Intelligence
Jan Benda anchors on a vivid Blue (#052056) as their primary brand signal, paired with Blue (#000054), and accented by Blue. The palette balances warm and cool tones.
#052056
Primary
#000054
Secondary
#00007f
Accent
#000000
Background
#dedad3
Accent
#eeeeee
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Jan Benda is formal and professional, authoritative and decisive, warm and approachable.
first_singular
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
Jan Benda is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jan Benda. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Jan Benda
The brand is based on the personal brand of Jan Benda, a psychologist and psychotherapist.
Dusty Gold
The color #b69d78 is used for headings, accents, and other design elements.
Playfair Display Headings
The Playfair Display font is used for headings, creating a classic and elegant feel.
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