PhDr. Marta Kovářová
The Caregiver“klinická psychologie Chrudim”
Serves Individuals seeking psychological care
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
paired with Gray (#393939), and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#000000
Text
#393939
Secondary
#4c4c4c
Accent
Typography
Headings set in AKA Metropolis (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PhDr. Marta Kovářová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PhDr. Marta Kovářová is formal and professional, authoritative and decisive, warm and approachable — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
Built on webnode.
Market Presence
Local market, headquartered in Chrudim, CZ.
CZ
Chrudim, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
PhDr. Marta Kovářová
The brand is the name of the psychologist.
Location-Based Naming
Using the location in the business name.
Long Exposure Seascape
The image features a long exposure photography style, blurring the motion of the waves and creating a smooth, ethereal effect on the water's surface.
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