PILA - Jiří Hartman
The Innocent“Snadná dostupnost z měst Jičín, Nová Paka, Hořice v Podkrkonoší i Hradec Králové Zabýváme se komplexním zpracováním dřeva a dřevní hmoty od dopravy dřeva přes pořez kulatiny až po prodej hotových výro”
Serves Local residents and businesses needing wood products and services
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
PILA - Jiří Hartman anchors on a vivid Red (#f90303) as their primary brand signal, paired with Blue (#033030), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f90303
Primary
#033030
Secondary
#5c7b7a
Accent
#2e3526
Accent
#e65656
Accent
#c7cbcb
Background
Typography
Headings set in UniSansHeavyCAPS (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PILA - Jiří Hartman uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, natural, simple.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
PILA - Jiří Hartman is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
natural, product, outdoor
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Choteč, CZ.
CZ
Choteč, CZ
local
cs
PILA - Jiří Hartman is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PILA - Jiří Hartman. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
F90303
Bright red used for accents and calls to action.
PILA - Jiří Hartman
Using the word 'PILA' (Sawmill) followed by the founder's name.
H-shaped logo
The logo features a stylized red 'H' shape, which is a distinctive visual element.
Social Media Intelligence
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