HOCKEY CLUB PILSEN WOLVES
The EverymanServes Hockey fans, local community
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
HOCKEY CLUB PILSEN WOLVES anchors on a muted Blue (#5e5f82) as their primary brand signal, paired with Purple (#4b4059), and accented by Red. The palette balances warm and cool tones.
#5e5f82
Primary
#4b4059
Secondary
#08063e
Background
#bd1039
Accent
#db3151
Accent
#000000
Background
Typography
Headings set in Clarika Pro (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
HOCKEY CLUB PILSEN WOLVES uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
HOCKEY CLUB PILSEN WOLVES is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Action shots, Team photos
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Pilsen, CZ.
CZ
Pilsen, CZ
local
cs
HOCKEY CLUB PILSEN WOLVES is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HOCKEY CLUB PILSEN WOLVES. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Dark Blue
Used as the primary accent color, specifically #000038, for headers and text.
Clarika Pro
A modern sans-serif font used throughout the website.
Animal Based Naming
Using 'Wolves' in the name to denote the hockey team.
Wolf
The team uses a wolf as their mascot.
Wolf Head
A stylized wolf head with a determined expression, often in navy, white, and red, serves as the team's mascot.
Social Media Intelligence
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