HOCKEY CLUB PILSEN WOLVES logo

HOCKEY CLUB PILSEN WOLVES

The Everyman
Sports·Hockey Team·pilsen-wolves.cz

Serves Hockey fans, local community

Clarika ProEnergeticCompetitiveCommunity-focusedPassionate11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

TeamworkExcellenceSportsmanshipCommunity

Color Intelligence

HOCKEY CLUB PILSEN WOLVES anchors on a muted Blue (#5e5f82) as their primary brand signal, paired with Purple (#4b4059), and accented by Red. The palette balances warm and cool tones.

#5e5f82

Primary

#4b4059

Secondary

#08063e

Background

#bd1039

Accent

#db3151

Accent

#000000

Background

balanced palette(3w/3c)Blue · Purple · Red

Typography

Headings set in Clarika Pro (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Clarika ProHeadingsSans Serif
Aa
Open SansBodySans Serif

Logo Anatomy

HOCKEY CLUB PILSEN WOLVES uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

6/10

moderndynamic

Brand Character

HOCKEY CLUB PILSEN WOLVES is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
80%
Confidence
70%
Warmth
60%
Formality
50%
Nostalgia
40%
Voice Person

third

Reading Level

middle_school

CTA Style

urgent

Signature Words

PilsenWolvesHockeyClubHOCKEY

Design Playbook

Photography

Action shots, Team photos

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Local market, headquartered in Pilsen, CZ.

Origin

CZ

Headquarters

Pilsen, CZ

Market Scope

local

Languages

cs

HOCKEY CLUB PILSEN WOLVES is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HOCKEY CLUB PILSEN WOLVES. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: abstract

Complexity60%
moderndynamic

Brand Codes

Dark Blue

Signature ColorSupporting

Used as the primary accent color, specifically #000038, for headers and text.

Consistency85%
WebsiteSocial
ActiveOccasional

Clarika Pro

Typography CodeSupporting

A modern sans-serif font used throughout the website.

Consistency90%
Website
ActiveOccasional

Animal Based Naming

Naming ConventionSupporting

Using 'Wolves' in the name to denote the hockey team.

Consistency100%
WebsiteSocial
ActiveOccasional

Wolf

MascotSupporting

The team uses a wolf as their mascot.

Consistency95%
WebsiteSocial
ActiveOccasional

Wolf Head

MascotSupporting

A stylized wolf head with a determined expression, often in navy, white, and red, serves as the team's mascot.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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