PilsnerGolf Resort Hořehledy
The EverymanServes Golf enthusiasts and leisure travelers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
PilsnerGolf Resort Hořehledy anchors on Green (#e4f3dd) as their primary brand signal, paired with Green (#5eb835), and accented by Green. The palette leans warm — inviting and energetic.
#e4f3dd
Primary
#5eb835
Secondary
#95d07a
Accent
#b3b3b3
Accent
#17633b
Accent
#e20019
Accent
Typography
Headings set in Libre Franklin (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PilsnerGolf Resort Hořehledy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PilsnerGolf Resort Hořehledy is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Green
Used in the logo and as a primary color for headings and buttons.
Libre Franklin
Used for headings and body text, creating a modern and readable feel.
PilsnerGolf
Combines golf with the Pilsner brand.
Golf course landscape
Wide angle landscape photography of the golf course, often with a bright, sunny sky and a focus on the green grass and trees.
Social Media Intelligence
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