Pilz
The CreatorServes Industrial Automation Professionals
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Pilz anchors on a vivid Red (#e3000f) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#dcdbda
Accent
#5a5a5a
Background
#fcfcfb
Background
#151515
Text
#b2b2b2
Accent
#e3000f
Primary
Typography
Headings set in RobotoRegularTtf (a sans-serif — clean, modern, and optimized for digital), body in ArsenalRegularTtf (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Pilz is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Global presence, based in DE, communicating in 19 languages.
DE
global
en, cs, da, de, es, fi, fr, it, ja, ko, nl, pl, pt, ru, sv, tr, tw, zh, x
Pilz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pilz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Pilz Font
The Pilz logo uses a specific sans-serif font with a bold, slightly rounded appearance, creating a modern and technical feel.
Social Media Intelligence
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