What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pivnice U Smrků anchors on Green (#13521a) as their primary brand signal, paired with Green (#96b09a), and accented by Orange. The palette balances warm and cool tones.
#13521a
Primary
#96b09a
Secondary
#d6a487
Accent
#cc823c
Accent
#5a845f
Accent
#92562d
Accent
Typography
Headings set in Rajdhani (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pivnice U Smrků uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, traditional, natural.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Pivnice U Smrků is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
natural, candid
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on inpage.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pivnice U Smrků is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pivnice U Smrků. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Forest Green
Used in the logo and website headers, creating a natural and earthy feel.
Rajdhani
Used for headings, providing a modern yet slightly rustic feel.
Traditional Czech Cuisine
Implied through the 'Pivnice' name and likely menu offerings.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
