Pivovar Berounský medvěd
The Innocent“Sladovna Suchomasty, kulturní akce, půjčovna kol Beroun”
Serves Local residents and tourists interested in craft beer and traditional Czech cuisine.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pivovar Berounský medvěd anchors on a vivid Red (#e30000) as their primary brand signal, paired with Blue (#667481), and accented by Yellow. The palette leans warm — inviting and energetic.
#e30000
Primary
#ffd200
Accent
#2b3035
Text
#ffffff
Background
#f1f1f1
Surface
#667481
Secondary
Typography
Headings set in Open Sans Condensed (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Pivovar Berounský medvěd is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
natural, candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pivovar Berounský medvěd is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pivovar Berounský medvěd. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Bear
The brand name translates to 'Beroun Bear', suggesting a bear mascot.
Red (#e30000)
Used for key elements like the logo and headings.
Open Sans
Used for body text, providing a clean and readable appearance.
Beroun reference
Name includes Beroun, referencing the city.
Berounský medvěd's font
The brand name is written in a distinctive gothic-style font.
Illustration style
The logo features a cartoonish illustration style with bold outlines and simple shading.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
