What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pivovar Prokopák anchors on Orange (#f8f0de) as their primary brand signal, paired with Orange (#dad3c4), and accented by Orange. The palette leans warm — inviting and energetic.
#f8f0de
Primary
#dad3c4
Secondary
#c4bdaf
Accent
#31302f
Text
#77756e
Accent
#dee2e6
Accent
Typography
Headings set in Krona One (a display face — designed for headlines and visual impact), body in DefaultFont (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pivovar Prokopák uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pivovar Prokopák is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pivovar Prokopák is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pivovar Prokopák. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Beige #f6eedc
Used as a background color, creating a warm and traditional feel.
Krona One
Used for headings, providing a distinctive and slightly vintage look.
Serif Font
The website uses a serif font for headings and body text, giving it a traditional and classic feel.
Pointing Hand
A simple, vintage-style illustration of a pointing hand is used as a visual element on the website.
Czech Lion
The logo incorporates a stylized image of a lion, a symbol often associated with Czech culture and heritage.
Logo Font
The logo uses a specific serif font with a slightly distressed look, giving it a rustic and established feel.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
