PIVOVAR ROHOZEC logo

PIVOVAR ROHOZEC

The Innocent

Pivo Českého ráje

Food & Beverage·Beer·pivorohozec.cz

Serves Local beer enthusiasts

RalewayTraditionalAuthenticLocalReliable10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCommunityAuthenticity

Color Intelligence

PIVOVAR ROHOZEC anchors on Yellow (#fbf5e2) as their primary brand signal, paired with Orange (#be9c69), and accented by Red. The palette leans warm — inviting and energetic.

#fbf5e2

Primary

#be9c69

Secondary

#cd1726

Accent

#891a25

Accent

#43413e

Text

#e9eff4

Accent

warm palette(5w/1c)Yellow · Orange · Red · Gray · Blue

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RalewayHeadingsSans Serif
Aa
RobotoBodySans Serif
Aa
Signikasecondary_headingSans Serif
Aa
LatonavigationSans Serif

Logo Anatomy

PIVOVAR ROHOZEC uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

PIVOVAR ROHOZEC is authoritative and decisive, warm and approachable, energetic and passionate.

Enthusiasm
80%
Confidence
75%
Warmth
70%
Nostalgia
60%
Formality
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

pivorohozecčeskýrájpivovar

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 5 social platforms.

Built withWordPress
Social
facebookinstagramyoutubetiktoklinkedin

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Rohozec Gold

Signature ColorSupporting

Used for the logo and accents, evoking the color of beer.

Consistency90%
WebsiteSocial
ActiveOccasional

Raleway

Typography CodeSupporting

Used for headings, providing a modern and slightly playful look.

Consistency80%
Website
ActiveOccasional

Český ráj

Heritage ElementSupporting

Reference to the region of origin.

Consistency70%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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