What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pivovar Stráž anchors on a vivid Blue (#05518d) as their primary brand signal, paired with Orange (#86693b), and accented by Blue. The palette balances warm and cool tones.
#05518d
Primary
#86693b
Secondary
#5789a2
Accent
#b6a86e
Accent
#d5e1e8
Accent
#cfb766
Accent
Typography
Headings set in DM Serif Display (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Pivovar Stráž uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pivovar Stráž is authoritative and decisive, warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pivovar Stráž is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pivovar Stráž. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
007cba
Used for the main logo and some accents.
DM Serif Display
Used for headings, providing a traditional and elegant feel.
Tradice poctivého jihočeského pivovarnictví
Emphasis on the tradition of South Bohemian brewing.
Stráž logo
The logo features a blue banner with the word "Stráž" in white script, topped with a yellow crest featuring a blue flower and hops.
Folkloric illustrations
The promotional material uses a folk art style with floral and bird motifs, reminiscent of traditional Czech or Slavic designs.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
