Pizza Bílá Hora

The Everyman

Food & Beverage·Pizza Restaurant·pizza-bila-hora.cz

Serves Local residents seeking affordable pizza

HelveticaConvenientLocalFriendly11/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

AffordabilityCommunityFreshness

Color Intelligence

Pizza Bílá Hora anchors on a muted Blue (#6b8e88) as their primary brand signal, paired with Blue (#193ad1), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#6b8e88

Primary

#193ad1

Secondary

#dfe0e3

Accent

#c0c0bf

Accent

#fbfbfc

Background

#666666

Accent

cool palette(2w/4c)Blue · Gray

Typography

Headings set in helvetica (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Helvetica— BodySans Serif

helvetica— HeadingsSans Serif

Times New Roman— secondary_headingSerif

Georgia— UISerif

Logo Anatomy

Pizza Bílá Hora uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Pizza Bílá Hora is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth

75%

Enthusiasm

70%

Confidence

65%

Urgency

50%

Formality

40%

Voice Person

third

Reading Level

middle_school

CTA Style

urgent

Signature Words

pizzatěstovinysalátysendvičerozvážíme

Design Playbook

Photography

food photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

static

Digital Footprint

Built on Joomla, active on 1 social platform.

Websitehttps://pizza-bila-hora.cz

Built withJoomla

Social

facebook

Market Presence

Local market, headquartered in Prague, CZ.

Origin

Headquarters

Prague, CZ

Market Scope

local

Languages

Pizza Bílá Hora is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pizza Bílá Hora. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

Deep Blue

Signature ColorSupporting

Used in the logo and some accents, providing a contrast to the food imagery.

Consistency70%

WebsiteSocial

ActiveOccasional

Pizza Bílá Hora

Naming ConventionSupporting

Location-based naming.

Consistency100%

WebsiteAdvertisingSocial

ActiveOccasional

Helvetica

Typography CodeSupporting

Classic font used for headings and body text.

Consistency80%

Website

ActiveOccasional

Pizza Bílá Hora wordmark

Typography CodeSupporting

The wordmark uses a bold, slightly distressed font with the words "PIZZA", "BÍLÁ", and "HORA" in red, black, and green respectively.

Consistency90%

Website

ActiveOccasional

Social Media Intelligence

Facebook

More brands in Food & Beverage

Explore other brands in this industry to compare visual identities.

(NE) VINNÁ KAVÁRNA

rbold

0,75 [Sedmička]

Lora

1. karlštejnský mikropivovar Karlíček

RuslanDisplay

1000chuti.cz

Dancing Script

123PIZZA

Roboto Condensed

1754 ROASTERY

Poppins