What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Pizza Express anchors on a muted Orange (#dacec6) as their primary brand signal, paired with Red (#cd4052), and accented by Red. The palette leans warm — inviting and energetic.
#dacec6
Primary
#cd4052
Secondary
#dc7b8a
Accent
#be0a25
Accent
#d61634
Accent
#bc7348
Accent
Typography
Headings set in Alegreya (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pizza Express uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pizza Express is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pizza Express is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pizza Express. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tomato Red
#be0a25 is used for key elements, creating a sense of appetite and energy.
Alegreya
Used for headings, providing a friendly and inviting appearance.
Rabbit in a bus
A cartoon rabbit driving a yellow school bus is used as a mascot.
Pizza Express Font
The logo uses a distinctive font with the word "PIZZA" in red and "EXPRESS" in green.
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