Pizza Express
The EverymanServes Local residents seeking convenient and affordable pizza
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Pizza Express anchors on a vivid Orange (#fdaa00) as their primary brand signal, paired with Orange (#ff8000), and accented by Red. The palette leans warm — inviting and energetic.
#fdaa00
Primary
#ff8000
Secondary
#e11d22
Accent
#ff5800
Accent
#000000
Background
#b97800
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pizza Express uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, bold.
Combination Mark
round
Icon + Text
5/10
Brand Character
Pizza Express is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible and urgent and action-driven.
third
high_school
urgent
Signature Words
Design Playbook
food photography, appetizing
natural
saturated
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Hradec Králové, CZ, communicating in 2 languages.
CZ
Hradec Králové, CZ
local
en, cs
Pizza Express is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pizza Express. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Bright Yellow
Used for calls to action and highlights, conveying energy and appetite.
Tomato Red
Used for accents and highlights, conveying energy and appetite.
Roboto
Clean and readable font used for body text, ensuring clarity and a modern look.
Free Pizza Delivery
Repeated phrase emphasizing the convenience of their service.
PizzaExpress font
The PizzaExpress logo uses a distinctive, stylized font with a handwritten feel, featuring unique letterforms and a playful design.
X in Express
The 'X' in 'Express' is stylized as a red cross, which is a distinctive visual element.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
