What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
The palette leans warm — inviting and energetic.
#ffffff
Background
#ececec
Background
#666666
Background
#373737
Text
#000000
Background
#b6b6b6
Background
Typography
Headings set in Primary (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Rest uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
round
Icon + Text
5/10
Brand Character
Rest is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
second
middle_school
playful
Signature Words
Design Playbook
food photography, restaurant interior
natural
full_color
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on Joomla, active on 2 social platforms.
Market Presence
Local market, headquartered in Znojmo, CZ.
CZ
Znojmo, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Black
Used for text and background elements, creating a modern and stylish feel.
Source Sans Pro
Used for body text, providing a clean and readable experience.
Profession
The name 'Rest' is a shortened and memorable name.
REST logo
The REST logo features a distinctive, stylized font with a vintage or western-inspired aesthetic, and a drop shadow effect.
Social Media Intelligence
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