PJAUTO.CZ
The Everyman“Autobazar Petr Jůna”
Serves Individuals seeking affordable used vehicles
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
PJAUTO.CZ anchors on Red (#cd252e) as their primary brand signal, paired with Red (#7c353a), and accented by Red. The palette leans warm — inviting and energetic.
#cd252e
Primary
#372e31
Text
#7c353a
Secondary
#cf3947
Accent
#989798
Accent
#727578
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PJAUTO.CZ uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PJAUTO.CZ is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
PJAUTO.CZ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PJAUTO.CZ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#cd252e
Red used for accents and calls to action, creating a sense of urgency and excitement.
Helvetica Neue
Used for headings and body text, providing a clean and modern appearance.
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