What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PK Festool anchors on a muted Orange (#7d6a61) as their primary brand signal, paired with Orange (#d5c6c1), and accented by Orange. The palette leans warm — inviting and energetic.
#ececec
Background
#7d6a61
Primary
#d5c6c1
Secondary
#aa9e8f
Accent
#2d4156
Accent
#667481
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in porto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
PK Festool is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Dark Gray
Used for the background and text, providing a professional and serious look.
Roboto
Used for body text, providing a clean and readable feel.
PK Festool
Combination of initials and brand name.
Festool Font
The Festool logo uses a bold, sans-serif font with rounded corners, giving it a modern and industrial look.
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