What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Playmobil anchors on a vivid Blue (#0b61b9) as their primary brand signal, paired with Blue (#0000ff), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#0b61b9
Primary
#0000ff
Secondary
#ffffff
Background
#000000
Background
#4f2884
Accent
#6235a0
Accent
Typography
Headings set in VAG Rounded, body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Playmobil uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, colorful, friendly.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Playmobil is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
elementary
playful
Signature Words
Design Playbook
product photography, lifestyle
studio
full_color
flat
top_navigation
rounded
comfortable
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in DE, communicating in 12 languages.
DE
global
de, nl, fr, en, es, it, hu, sv, da, pl, el, pt
Playmobil is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Playmobil. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Playmobil Blue
A specific shade of blue used consistently in the logo and branding.
VAG Rounded
Used for headings and key text, giving a playful, child-friendly feel.
Playmobil Figure
The iconic Playmobil figure is a central part of the brand identity.
Playmobil face
Simplified, rounded face with dot eyes and a curved line for a mouth, often with distinctive hair.
Social Media Intelligence
More brands in Toys
Explore other brands in this industry to compare visual identities.
