plusarch - architekti s.r.o.
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
plusarch - architekti s.r.o. anchors on Green (#7bb319) as their primary brand signal, paired with Yellow (#7f7f00), and accented by Green. The palette leans warm — inviting and energetic.
#7bb319
Primary
#7f7f00
Secondary
#000000
Background
#ffffff
Background
#7bdcb5
Accent
#eeeeee
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: minimalist, modern, abstract.
icon_symbol
geometric
Icon + Text
4/10
Brand Character
plusarch - architekti s.r.o. is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
architectural, realistic
natural
full_color
flat
horizontal
rounded
clean
slider
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: geometric
Brand Codes
Implicit
The company name suggests a focus on the architects themselves.
Lime Green
Used in the logo and as an accent color throughout the website.
Montserrat
Used for headings, providing a modern and clean aesthetic.
Clean and Modern
Photos of architectural projects are well-lit and professionally styled.
Square with central square
A white square with a smaller black square in the center, used as a logo element.
+arch
The company name is written in a sans-serif font, with a plus sign before the word 'arch'.
Square with square hole
A white square with a black square in the center.
Social Media Intelligence
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