Auto ESA
The Everyman“Auto ESA Plzeň - Prodej a výkup ojetých vozů v Plzni”
Serves Individuals looking for affordable used cars
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Auto ESA anchors on a vivid Red (#e32213) as their primary brand signal, paired with Blue (#3fb8af), and accented by Gray. The palette leans warm — inviting and energetic.
#e32213
Primary
#000000
Background
#f3f3f3
Accent
#d9d9d9
Accent
#bdbdbd
Accent
#3fb8af
Secondary
Typography
Headings set in slick (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Auto ESA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Auto ESA is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Local market, headquartered in Plzen, CZ.
CZ
Plzen, CZ
local
cs
Auto ESA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Auto ESA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red
Used in the logo and as a primary accent color, conveying a sense of energy and urgency.
Slick
Used for headings, giving a modern and bold look.
Auto ESA
Brand name is used as a catchphrase.
Social Media Intelligence
More brands in Automotive Sales
Explore other brands in this industry to compare visual identities.
