PhDr. Iva Gregorová Ph.D.
The CaregiverServes Individuals seeking psychological support
What Drives Them
Puts people first. Builds trust through genuine care.
The brand emphasizes evidence-based practice, professional conduct, and a caring approach, all contributing to a sense of reliability and trustworthiness in psychological services. The high formality, confidence, and warmth scores further reinforce this.
Color Intelligence
PhDr. Iva Gregorová Ph.D. anchors on a vivid Blue (#007cba) as their primary brand signal, paired with Blue (#006ba1). The palette leans cool — projecting trust and professionalism.
#007cba
Primary
#006ba1
Secondary
#32373c
Text
Typography
Headings set in HelveticaNeue (a sans-serif — clean, modern, and optimized for digital), body in Droid Serif (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
PhDr. Iva Gregorová Ph.D. is formal and professional, authoritative and decisive, warm and approachable.
third
college
direct
Signature Words
Design Playbook
professional, clinical
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
PhDr. Iva Gregorová Ph.D. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PhDr. Iva Gregorová Ph.D.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dr. Iva Gregorová
The website is named after and features Dr. Iva Gregorová, the psychologist.
Calming Blue
The website uses a consistent shade of blue (#007cba) for headings, links, and accents, creating a sense of trust and stability.
HelveticaNeue Headings
Use of HelveticaNeue for headings.
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