Plzeňka Plzeň
The InnocentServes Locals and tourists seeking traditional Czech cuisine and Pilsner beer.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Plzeňka Plzeň anchors on Red (#cf3237) as their primary brand signal, paired with Red (#e5484a), and accented by Red. The palette leans warm — inviting and energetic.
#cf3237
Primary
#e5484a
Secondary
#8d3b2b
Accent
#e6a1a6
Accent
#d0c6c6
Accent
#b51114
Accent
Typography
Headings set in roboto-bold (a sans-serif — clean, modern, and optimized for digital), body in proxima-n-w01-reg (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Plzeňka Plzeň uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Plzeňka Plzeň is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
Food Photography, Interior Photography
Natural
Full Color
Flat
Horizontal
Rounded
Comfortable
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, headquartered in Pilsen, CZ, communicating in 2 languages.
CZ
Pilsen, CZ
local
en, cs
Plzeňka Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Plzeňka Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy Red
Used extensively in the logo and website design, specifically #ce3237.
Roboto
Used for body text, providing a clean and readable experience.
Pilsner Urquell
Reference to the famous Czech beer, associating the restaurant with local culture.
Jedno plzeňské srdce, jeden prostor, čtyři zážitky.
Tagline emphasizing the restaurant's core values and offerings.
Warm, wide-angle interior
The interior shots use a wide-angle lens and warm lighting to create an inviting atmosphere.
K5 logo
The logo features a stylized 'K' with a red triangle and the number '5'.
Social Media Intelligence
More brands in Food & Beverage
Explore other brands in this industry to compare visual identities.
![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
