What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Plzeňský Prazdroj anchors on Orange (#b6955b) as their primary brand signal, paired with Red (#de2c30), and accented by Red. The palette leans warm — inviting and energetic.
#b6955b
Primary
#de2c30
Secondary
#af2123
Accent
#d4a86d
Accent
#922229
Accent
#e1bf98
Accent
Typography
Plzeňský Prazdroj uses FormataPro across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Plzeňský Prazdroj uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Plzeňský Prazdroj is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 4 languages.
CZ
national
cs, sk, en, de
Plzeňský Prazdroj is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Plzeňský Prazdroj. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Pilsner Gold
Specific shade of gold used in the logo and throughout the website, representing the beer.
FormataPro
Used for headings and body text, providing a classic and recognizable look.
Plzeňský Prazdroj
Emphasis on the historical brewery and its legacy.
Prazdroj E-SHOP
Consistent use of 'Prazdroj' in product and service names.
Green Box
The dark green box with gold lettering and imagery is a distinctive packaging element.
Gate Logo
The logo features a gate-like structure, likely representing a historical or cultural landmark associated with the brand's origin.
Pilsner Urquell Seal
The red seal with the brewery's name and founding year is a cultural symbol associated with the brand.
Pilsner Urquell Font
The specific font used for "Pilsner Urquell" has a distinctive style.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
