What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Plzeňský MLS anchors on Orange (#d6b38f) as their primary brand signal, paired with Orange (#a38966), and accented by Yellow. The palette leans warm — inviting and energetic.
#d6b38f
Primary
#a38966
Secondary
#303222
Accent
#805a43
Accent
#fffbee
Background
#e2e4e5
Accent
Typography
Headings set in Quando (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Plzeňský MLS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Plzeňský MLS is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cz
Plzeňský MLS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Plzeňský MLS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Folk Music
Represents folk music from southwestern Bohemia and Chodsko.
Oregano
Used for headings, giving a folksy and traditional feel.
Folk Ensemble
Focus on folk traditions and heritage.
Folk ensemble portrait
Group portrait of the folk ensemble in traditional clothing, often outdoors in a natural setting.
MLS Logo
The logo features a stylized musical staff with notes forming the letters 'MLS' and the words 'malý lidový soubor' in a handwritten style font.
Folk Costume
The ensemble members wear traditional Czech folk costumes, including vests, white shirts, and yellow pants/skirts, which are a visual representation of their cultural heritage.
Musical note logo
The logo features stylized musical notes and a treble clef integrated with the text 'Plzeňský MLS malý lidový soubor'.
Social Media Intelligence
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