Pneushop Kolek
The Everyman“Pneumatiky v nejlepším poměru ceny a kvality.”
Serves Price-conscious car owners
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans cool — projecting trust and professionalism.
#d5d5d6
Accent
#5d5d5e
Accent
#3b3b3c
Background
#aeaeaf
Accent
#828284
Accent
#fbfbfb
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pneushop Kolek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pneushop Kolek is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
The dark gray (#3b3b3d) is used for the background and key elements, providing a professional and reliable feel.
Verdana
Verdana is used for the main text, providing a clear and readable experience.
Levné pneu Karviná
Repeated phrase emphasizing affordability and location.
Globe Icon
A stylized globe icon with thick white lines forming the continents and parallels/meridians.
GLOB - GUM
The words "GLOB - GUM" in a bold, sans-serif typeface.
Social Media Intelligence
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