Poctivý grund
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Poctivý grund anchors on a vivid Red (#ee4423) as their primary brand signal, paired with Orange (#eb7220), and accented by Orange. The palette leans warm — inviting and energetic.
#ee4423
Primary
#eb7220
Secondary
#451f09
Accent
#854f10
Accent
#9f2217
Accent
#f29e1d
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Poctivý grund uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, handcrafted, natural.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Poctivý grund is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
product, food
natural
saturated
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Hradec Králové, CZ.
CZ
Hradec Králové, CZ
local
cs
Poctivý grund is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Poctivý grund. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Poctivý grund
Brand name used as a prefix for all products
Gradient Cow Silhouette
The brand uses a silhouette of a cow with a gradient fill, transitioning from orange to red, as a key visual element.
POCTIVÝ GRUND Bold Sans-Serif
The brand name is displayed in a bold, sans-serif typeface, creating a strong and easily recognizable visual identity.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
