Podravka
The Innocent“16 stroužků česneku v 1 tubě”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Podravka anchors on a vivid Red (#ee192f) as their primary brand signal, paired with Red (#ff0000), and accented by Red. The palette leans warm — inviting and energetic.
#ee192f
Primary
#ff0000
Secondary
#dc0a16
Accent
#0e4173
Accent
#000000
Background
#2c6d9f
Accent
Typography
Headings set in MicrosoftYaHei (a sans-serif — clean, modern, and optimized for digital), body in Signika (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Podravka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Podravka is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
multinational, based in HR.
HR
multinational
cz
Podravka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Podravka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
ee192f
Bright red color used in the logo and throughout the website.
Signika
Used for headings and body text, providing a modern and readable look.
Srdeční záležitost
Tagline used throughout the website.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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