Penzion pod Smrkem
Serves Families and couples seeking a relaxing vacation in the Jeseníky Mountains.
What Drives Them
Color Intelligence
Penzion pod Smrkem anchors on a muted Orange (#5d5133) as their primary brand signal. The palette leans warm — inviting and energetic.
#5d5133
Primary
#cccccc
Background
#b3b3b3
Background
#818181
Background
#fdfdfd
Background
#dedede
Background
Typography
Headings set in Crete Round (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Penzion pod Smrkem uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Penzion pod Smrkem is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Lipová-lázně, CZ.
CZ
Lipová-lázně, CZ
local
cs
Penzion pod Smrkem is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penzion pod Smrkem. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Gray
Used for background elements, specifically #fdfdfd.
Pod Smrkem
Name refers to the location 'Under the Spruce (tree)'.
Stylized Fir Tree
The logo features a stylized fir tree above the text 'Penzion pod Smrkem'.
Social Media Intelligence
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