Pohřební a hřbitovní služby - Ing. Milan Mašek
The Innocent“Pohřební a hřbitovní služby Ing. Milan Mašek si Vám dovoluje podat pomocnou ruku při zařizování veškerých náležitostí spojených s rozloučením s Vašimi blízkými a zajištěním jejich důstojného odchodu”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette balances warm and cool tones.
#cecece
Accent
#616161
Accent
#84888d
Accent
#a1a4a8
Accent
#fefefe
Background
#e5e6e7
Accent
Typography
Headings set in Berkshire Swash (a display face — designed for headlines and visual impact), body in Rajdhani (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pohřební a hřbitovní služby - Ing. Milan Mašek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pohřební a hřbitovní služby - Ing. Milan Mašek is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Vrchlabí, CZ.
CZ
Vrchlabí, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Ing. Milan Mašek
The firm is named after and features its founder prominently.
#616161
Dark gray used for headings and text.
Berkshire Swash
Used for headings, providing a classic and elegant feel.
Gates of Heaven
The golden gates of heaven are used as a visual symbol for the funeral service company.
Cross Icon
The logo features a simple cross icon above the company name.
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