Pohřební služba - Iveta Balarinová
The InnocentServes Families planning funeral arrangements
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#fcfcfc
Background
#423b3d
Text
#c3b7bf
Accent
#74666f
Accent
#a0909b
Accent
#000000
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pohřební služba - Iveta Balarinová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pohřební služba - Iveta Balarinová is formal and professional, authoritative and decisive, warm and approachable — also simply spoken and accessible.
third
high_school
formal
Signature Words
Design Playbook
Stock Photography
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Bohumín, CZ.
CZ
Bohumín, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used for the background and text, creating a somber tone.
Playfair Display
Used for headings, providing a classic and respectful feel.
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